Privacy Policy
Effective Date: June 27, 2025
1. Introduction
Hongkong Sik Chuen Hong Limited ("we," "our") respects your privacy and is committed to protecting personal data collected via our websites, mobile apps, and IoT-enabled footwear products (e.g., smart Heels with posture sensors). This policy outlines how we handle data in compliance with GDPR, CCPA, and other global regulations.
2. Data Collected
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Directly Provided: Name, contact details, payment information when purchasing Heeled Sandals, Boots, etc.
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Automated: IP addresses, cookie data (for website analytics), and sensor metrics from IoT devices (e.g., gait analysis in Smart Ballet Pumps).
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Third Parties: Data from partners like a leading national retail chain for order fulfillment.
3. Purpose & Legal Basis
PurposeData TypeLegal BasisOrder processingPayment detailsContractual necessityProduct innovation (e.g., Wedges R&D)Aggregated usage statsLegitimate interestAR try-on feature (Loafers/Flat Shoes)Camera accessUser consent
4. Data Sharing
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Partners: Logistics providers for delivery; a Fortune 500 technology partner for AR platform maintenance.
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Anonymized Data: Shared with sustainability auditors to track carbon-neutral progress.
5. Security Measures
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Encryption (AES-256) for e-commerce transactions.
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Annual penetration testing on IoT device firmware.
6. Your Rights
Request access, correction, or deletion of data via [email protected]. Opt out of marketing emails anytime.
7. Payment Processing (PayPal ACDC Compliance)
Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
8. Updates
Notifications of material changes via email or in-app alerts (e.g., new Flat Sandals collection launches).
Contact:
Data Protection Officer: [email protected]